I want to create a fairly long survey for my doctoral research. The target audience is teachers in the area. I have the option of using the software my institution provides (Qualtrics), Google Forms, SurveyMonkey, or perhaps something different. I'm leaning toward my university's software because the URL has my university's domain and might seem more trustworthy or legit than SurveyMonkey. Google Forms is pretty slick, though, too.
My one requirement is that I need to be able to branch based on answers.
What are some pros/cons of using one software over the other for academic work? Is it okay to do a survey with software not provided by my institution?
(PS--This is actually on behalf of my wife. :-) )