I saw a job advertisement recently with this line:
We are looking for candidates [for this teaching position] who are able to inspire women undergraduate students to seriously consider careers in physics, engineering, and related professions.
I'm aware there's a large gender imbalance in physics/engineering, but I'm not sure how one might attack the problem at the lecturer level, unless (very cynically) this is code speak for "we are looking to hire a female candidate".
How might an individual lecturer go about inspiring women undergraduate students to seriously consider careers in physics/engineering?
Related: How do some institutions attract so many female computer scientists? which gives some ideas for what can be done at department level.