I was thinking of the same question. I experienced submitting a paper in the Journal X and later on was recommended by the editor to submit the paper on Journal Y (because it doesn't fit to the scope of the journal), where he is the subject editor. I cited most of his recent work on the paper knowing he is the editor in chief of Journal X. Later on, the paper was reviewed and accepted with minor revisions in Journal Y. The review was rigorous but 'soft'. However, the chance of getting accepted larly relies on the paper's quality but citing the reviewer's or editor's work means you know who are the people working on your field, you know what knowledge is exist, hence, your paper is reliable