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Oct 1, 2018 at 7:23 comment added user2768 Numerous backfires are possible. One backfire tied to this particular instance is that readers might question why the startup owner is working on something completely irrelevant to the startup. Company owners should consider what they want associated with their name and only associate such material.
Sep 29, 2018 at 3:47 comment added Sander Heinsalu @user2768 What specific form will the backfiring take? Would some reader of the paper think less of the firm Y because it is the author's affiliation? Will someone Googling for firm Y and finding it as an affiliation on the paper think negatively of Y?
Sep 28, 2018 at 7:03 comment added user2768 Using Y for advertising might backfire, as I mentioned "Just like your employer decided that they didn't want their company name on your paper, you should consider whether you want your startup name on your paper."
Sep 28, 2018 at 0:48 history answered Sander Heinsalu CC BY-SA 4.0