Typical elements might be research directions, course development, grant writing ideas and such. Professional society membership and activity can also be important in some places.
Note that most universities have a three part expectation of faculty; research, teaching, service. Different universities have different ideas about the relative importance of each....
This Community Wiki answer was created from answers-in-the-comments.
Are there areas where only some universities fund their sports scholars?
Take the Philadelphia area. The University of Pennsylvania, an NCAA Division 1 Ivy League school, does not offer athletic scholarships since it is against Ivy League policy. Temple University does offer athletic ...
Changing the student ID numbers will not help. People will still know some students are older than others. It's perfectly normal for some students to be older than others, and most universities cannot function without some older and also younger students.
People should just talk about the value that diversity brings to education - age is part of diversity.
the university has an https website whose certificate has a chain of signatures back to a certificate authority you trust; and
members of the university have authority to edit their own profiles on that https website; and
you're confident that the university's IT security is good enough to stop third parties from editing university members' profile ...