Me and my colleagues are trying to publish a paper since July of this year. Unfortunately, we have sent the papers to three jounrals, but in all three occassions, we got the response from the editor saying that the paper "does not fit the journal". 

To this end, I have a simple query: Do we need to cite articles to the paper from the journal to where we are sending to?

I have tried to find the answer from Google, but couldn't find anything satisfactory or that is incontrovertible.