I used a commercial tool created by a small company to perform quantitative analysis of medical images for a study that I did. I was very conservative in my statistical analysis and consulted with a university-employed biostatistician throughout the process. The results were negative. I presented the results at a conference and have submitted the paper to a journal where it is currently under review.
The problem is that the founder of the company whose tool I used came up to me after the presentation and started to interpret my results differently, putting them in a more positive and hopeful light. He is an engineer and is, of course, highly knowledgeable about the tool we used since he developed it. However, he wants to help us re-analyze the data since he 'saw some interesting results' in my presentation. I feel uncomfortable about this since I believe there is a conflict of interest at play if we were to work directly with him. I think he has a clear economic incentive to promote his analysis tool, and I can see how the results of our study might influence the perception of his product.
Am I overthinking this situation? What level of cooperation with this person would be acceptable from a COI perspective?