I'm in charge to obtain permissions to reuse figures from previous publications for our future work. Our publisher is a STM-signatory so for most journals there is little problem as their publisher are also STM-signatories and therefore allow to reuse up to three figures free of charge.
Other publishers request substantial fees which are sometimes waived when our head editor gets involved and states that the purpose of our publication is purely academic (though it is published for a profit by our publisher).
Sometimes even that fails and there seems to be no other way than paying the fee or not using the figure. We don't have a budget for this though.
My question is, are there any other non-monetary incentives for publishers to allow the reuse of a figure? I'm thinking of appealing to their "academic consciousness" to help to contribute to scientific advancement or possibly include a line in the figure caption: "With very kind permission from PublisherX" (is latter a common approach or desirable for a publisher)?