Does this count as a quantitative research?: quantifying the strength of a word association based on the average time each subject in an experiment gives a word associated to a stimulus word --the quicker the larger the strength would be.
I know that this involves quantifying but I thought more rigid methodology is going to be took when it comes to a quantitative research, which involves physical rulers and scales for example? --Is there a term to make a distinction between rigid one like using scales and less rigid one like my example? People probably can't come up with a better way than using scales to study weight of different substances, while people could come up with better methodology to quantify the strength of a word association.
Also if my example counts as a quantitative research, it seems to me that anything can be quantified. But I heard that some people say things like emotions and preferences can't be quantified. This is part of the reason why I'm not sure if my example falls into quantitative research.