We (I with my co-authors) recently had done a high-quality work and submitted to a Journal A (with high impact factor and reputed). A belongs to Wiley Publishers. In its' own site, it displays a set of Associated Journals (which are possibly its sister or new journals).
We had submitted a work which achieved far better results than a recent work published by the journal A. We were hoping about a green signal on acceptance. However, to our surprise, the editor rejected the paper and suggested to submit the work to one of its sister journal, which are new and not having any impact.
It is bit strange, though. Is is just a strategy to promote their sister/new journals? Why would a journal possibly reject a high-quality work just like that?
Note: The present status of the paper in submission system displays recommended for other journals.