What are some guidelines and best practices for PR statements and releasing a project summary to the general public? My first tendency is to always shorten the project summary, reduce the length of sentences and use more "crisp" words. But what else?
Does anyone have any pragmatic/practical/ advice and is there any sort of tool out there aside from the likes of MS Word readability stats that gives you suggestions to what to change?
EDIT: Came across this tool today which is inspired by XKCD (what is not?):
CAN YOU EXPLAIN A HARD IDEA USING ONLY THE TEN HUNDRED MOST USED WORDS? IT'S NOT VERY EASY. TYPE IN THE BOX TO TRY IT OUT:
There should be something on these lines available to help with simplifying the language for instance (perhaps with 5000 words rather than THE TEN HUNDRED which is very limiting).