I know that the end product of a master's thesis can be not only a scientific finding, such as the relationship found between certain variables, but also the business plan, or even a concept for a new product or service.
What can be the end product of my PhD dissertation? My idea is to actually to carry out a research project, in other words, to have some 100-200 interviews, collect some qualitative data etc. But can a business plan / model be my actual finding? Can I make a business case, develop that something [and later sell it as a finished product], but still call this everything a PhD by turning the idea into a scientific problem, and having a product as a result / finding?
Can a PhD be an applied research?
Working title: Development of an innovative marketing product (or service) for tourism industry, and understanding a demand for such a product (or service).
Field of study: Marketing / Innovation / Tourism