When applying to Masters programs, most institutions ask a "Why are you applying to our university?"-type question to be answered in the statement of purpose.
Let's assume that one applicant is really interested in one institution because it seems to have a great program (from the educational point of view), amazing structures and research centers, one specific research group made of a few strong professors with fascinating interests which are compatible with the ones of the applicant (although not perfectly the same), prestige, and also a nice location.
In such a situation, what points should one keep in mind when answering "Why are you applying to our university?"?
Indeed, many words of praise of the institution and the faculty -- although well-deserved -- might be seen (in my opinion) by some either as "just flatteries" in some sense or as "superfluous obviousness".
So what is actually expected from this question? And what is its main purpose?
For instance, is it actually mostly a way to see if the applicant's research interests overlap with those of the faculty?