I am a doctoral candidate in Business Administration, researching the use of ERP (Enterprise Resource Planning) programs in companies. When I have explained my research to system administrators, the usual response is that it is an interesting subject. Despite the use of social media such as LinkedIn, a user group forum and direct mailing system administrators, very few companies have consented to participate in the research.
The research will be implemented via user questionnaires. In my opinion, very little time is actually required to complete the questionnaire (obviously I'm biased) and point out in the covering letter about the research that completing the questionnaire requires only about ten minutes. Of those companies who bothered to reply, almost all have stated that participating would require too much time.
Does anyone have any suggestions how I might encourage companies to participate? I know that basically I am asking them for something and not giving anything back in return.