It seems that creating personal professional websites by aspiring and experienced researchers is a mainstream trend today (that includes full-featured sites as well as blogs). Based on multiple recommendations from people's answers and comments on this site as well as my own opinion on the subject, I have decided to jump the bandwagon and create my own full-featured personal professional site. I still plan to maintain my profiles/pages on various professional/social sites, such as LinkedIn, ResearchGate, Academia.edu, about.me and some others. However, I envision the planned site as a centerpiece of my personal professional branding strategy due to higher independence (no platform lock-in), much more flexibility in creating, managing and styling content, thus, providing much better opportunities to express thoughts, which is essential to any scholar.
In this context, I am curious about pros and cons of selecting particular content license, including the Creative Commons license. When answering this question, please keep in mind that, while significant part of the website's context will be related to academia and research, some planned materials will (might) be of dual nature, that is, focused on either academia or consulting, or both.