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Normally I teach a single section with 10-15 students, and a single copy is sufficient. This class will have 3 sections of about 20 students each. FWIW, I am in the United States.

I am considering changing textbooks for an introductory class. A problem is that none of the TAs and tutors already have this textbook, and our department funds are limited.

How many free desk copies is a publisher usually willing to provide?

  • Perhaps you could get electronic access, which I think has to exist, to accommodate certain special needs. – aparente001 May 26 '15 at 4:05
  • It is really publisher-dependent and book-dependent. Some books are for free! Some cost 2-3 bucks per piece. Some go well beyond $100. – Leon Meier Dec 25 '17 at 19:59
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Former Pearson rep here. This is how it works:

Pearson (and likely others) clamped down hard on reps over-sampling desk copies a couple years ago so any faculty paying attention will have noticed a dramatic shift from 2010-now. Specifically, when I was a rep I had a "budget" for physical books that was merely theoretical, and set at about 4,000 copies for my territory. The year after I left it got cut in half to 2000. If reps go over, they pay out of commissions for the overage. So Pearson finally (wisely) incentivized reps not to send these out willy nilly.

If you're getting lots of service from a publisher rep, it's not always because the class in question is large. It might be because you're married to the woman who makes the big decision for the intro Chem course across campus, or because you do teach that large intro bio course every 18 months. The opposite holds-- getting poor service != your class must be small. If you have a bookstore that never orders in high quantities, you're not actually a customer of that rep as much as you think you are. The used market will take the whole cake. So in the case spelled out in a comment above (no copies till the store orders), the rep is likely trying to put the hurt on the bookstore by getting faculty set against them. It's a risky strategy imo because the rep's relationship with the bookstore is so crucial. But I'd have done it at one school where the relationship with the bookstore was beyond salvageable the day I first came in. But all in all, your best bet for getting a desk copy is really quite simple. for those having Trouble:

  1. Half the time when I didn't send a desk copy it was on accident. I have a post grad degree and have done a little in the world of academia. Was on my grad program's "big" fellowship and also taught some courses etc. I was insanely busy. I was busier as a Pearson rep. Just ask again and again. The software is crap and it's a nightmare for reps to handle this logistically, but the sales teams don't want it automated as they want to intercept the BIG requests as a local rep so they have knowledge of where the large adoptions in their territory are happening. I dropped the ball all the time for small clients (who truly do not matter from a sales goal perspective, but toward whom I didn't have any intention of being a poor rep--they just come in below the line). An email a week later would really seal the deal, or a text message or phone call for sure. There is a 100% chance a rep doesn't get all the things done every day they need to get done. In my territory anything under 50 books never really got done but I had three huge-course schools (and two small schools I never Even visited). My calculation tells me to spend 88% of my time at 2 campuses, 12% at a third, and 0% at four and five. Which also means I have a Bad relationship with the bookstores at 4 and 5. If you teach at four and five, you have to have a class with like 400 kids in it for me to really wake up biting my nails over forgetting to follow up with you (agh the pain I recall from biting my nails all the time during these years at Pearson! But not from schools four and five)

  2. If they want you to take a digital copy and you want physical, same policy applies. Just keep asking.

  3. If you get blacklisted for suspicion of selling copies on to the used industry it will be tough to get copies. There is a way to see this in the reps system but it's going to still be at their discretion to send or not (you have a flag on you called "bookgrabber" at Pearson if you're suspected of this). But this is pretty rare.

  4. If you can't get what you need, you could have your chair request by phone. That would work for me with a small course.

  5. Last resort, email the editor. Don't talk shit on the rep; the editor will surely know what's up--they won't tell you but they will know immediately whether it's a case of "agh that terrible new rep in Oklahoma is killing my adoptions!" Or "yeah that's totally reasonable that the rep skipped this one" but all editors are basically nice people, young, but smart, more academic in their pursuasion, and they care more about small courses because the individuals they need to Court are the influentials in any field, which means that while no rep gives a shit about Vassar or Swarthmore or your R-1 upper division physics course, the editor is genuinely incentivized to care. They also maintain solid relationships with reps and will manage the politics of you going behind the reps back pretty well. Edit to add: to find editors, check the copyright page of your old edition. Or used linked in. Or find the authors email online and ask who they worked with. Authors are quite accessible and friendly (most make zilch and really do believe their book can help you and your students -- many, even top names, include their email in an intro and literally invite students and faculty to send questions to them.) current editor is always incentivized to get X $ in business in the fiscal year and also to cultivate long term relationships with future contributors, authors, reviewers. Tell them you like to review in their field and you'll get your desk copies -- even if they just mail them personally off their desks.

Maybe this is helpful.

16

You have to understand that in the undergraduate textbook market, the publishers are competing intensely for textbook adoptions and will do what it takes to make the sale. (This is not so much the case for e.g. the monographs that might be used in graduate courses). The marginal cost of production of an additional book is very low, people who get desk copies were quite unlikely to purchase for their own use, and so it costs the publisher very little to give out desk copies ad libitum.

At my large R1 school we have different TAs for our intro classes every quarter; sometimes ten or more of them. We have no problem getting desk copies for each TA.

  • 2
    @aeismail Those prices are not in any way tightly coupled to the costs undertaken by the publishing companies; note that they have successfully made it illegal to import the "international editions" of textbooks, which are usually the exact same textbook but at a fraction of the price. – Kyle Strand May 25 '15 at 21:17
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    @Mehrdad Actually, it looks like the Supreme Court has ruled that it's not illegal, but the stickers I've seen on International Editions tend to strongly imply, at least, that sale in the US is illegal. – Kyle Strand May 25 '15 at 21:38
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    @KyleStrand: Well that's entirely their goal, to make you think that this is illegal. But it isn't. – Mehrdad May 25 '15 at 21:39
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    (Too clarify, I only just now found that link, because it was listed as a related question in the sidebar. Until five minutes ago I genuinely did think it was illegal to buy international editions.) – Kyle Strand May 25 '15 at 21:41
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    @KyleStrand: Yeah. They love to say that "selling this book in [whatever] markets is prohibited", but if you spend a few minutes thinking about it, you realize it's B.S.: prohibited by.. whom? The publisher? If it was illegal then why didn't they just say it's illegal? That would be a much more powerful statement if it was true, and they would have strong incentive for it (and none against). It's not like they forget to mention legality when they say "this book is protected by copyright law" or whatever. Given that they didn't, one can conclude that it's legal, and that they're misleading you. – Mehrdad May 25 '15 at 21:43
10

I personally consider textbook publishers to be somewhere between an unethical business and organized crime.

They rip off your students, so don't feel bad about getting as many copies as you can squeeze out of them, and then some more to give to your students.

Most books are printed overseas anyway, at a cost of ~$5 each. You can imagine how much they make on a single book. Elsevier has roughly 7 billion EUR revenue and a profit margin close to 40%

If there is any alternative, I try to go for books that are cheaply available to the students, and for books that don't randomly change the enumeration of homework assignments to make older editions useless.

I think it is time for us to push back in the interest of our students. Our department decided not to go with books that needs to be 'registered' online to be usable. That was a good first step.

I wish university libraries would provide textbooks. They have a much larger buying power, and would end the textbook scam very quickly.

  • I must say that I absolutely agree with you. As a current college student, I find the textbook market to be flat-out a racket, along with "university" bookstores. – FundThmCalculus May 26 '15 at 1:28
  • What is a book that needs to be registered online? – Taladris May 26 '15 at 4:04
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    This worked pretty well at my German university. You could easily do the course using just the lecture notes, homework consisted of standalone pdfs with no reference to books. You'd only need a book if you wanted another explanation or if you wanted to go beyond the scope of the course in some topic. The library had 100+ exemplars of typical undergraduate books available. – CodesInChaos May 26 '15 at 8:52
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    @Taladris Some books come with a registration code. You go online, enter the code and sign up for an account, and then you have access to additional online materials. The registration code can only be used once, so a book with such a code can't be resold. Which means students always have to buy brand-new books. – Shaz May 26 '15 at 14:14
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    How can they require this? In exchange to free textbooks for the teachers? – Taladris May 26 '15 at 14:47
4

I have never pushed to see how many desk copies of a book I could get, but I've gotten three with no problem whatsoever. I suspect that you could get more, although it might be best to space out the requests over the course of a few months.

4

In the mid-2000's ago I was responsible for requesting the desk copies for a course similar in size and scope as the one you were teaching, and was able to secure two copies for the new TA's (that is, for myself and one other grad student). Given how the publishing market has "evolved" in the last few years, I'm not sure if it would still be possible to push for multiple desk copies.

However, if you're planning on acquiring a number of copies, you may want to ask the publisher if they're willing to provide a discount on a direct "bulk" sale. Given that many publishers offer substantial discounts in the case of trade fairs and scientific meetings, they may be willing to work with you in such cases.

2

I'm the OP and want to give an update/answer, several months later.

The publisher (Pearson) rep was happy to give 3 electronic copies of the book to my TAs and expressed a willingness to provide them for additional TAs. On the other hand, I have yet to get my desk copy, since they only give those out if our college bookstore orders 25 or more new copies of the book, and our bookstore hasn't placed orders yet. (This is the first class of more than 25 students that I've taught in 15 years of teaching.)

  • 1
    I am extremely surprised by this. I wonder if you got snared in some kind of distinction between desk copies and evaluation copies. I am teaching a new undergraduate class in the fall to <100 students; I have a stack of evaluation copies of the relevant textbooks on my desk, from publishers including Pearson. I also received limited duration electronic copies of two relevant monographs (though these both turned out to be too technical for my students). – Corvus Jul 31 '15 at 7:08
  • @Corvus Agreed. I've never had trouble getting evaluation copies, although I mostly just ask for e-copies nowadays. – Ellen Spertus Jul 31 '15 at 16:50

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