We have submitted a marketing paper about consumer responses to service failure in online reviewers while reading. This is a second review round and the comments makes me upset.
We have reported age, education, race, occupation and gender. We didn't ask for marital status and income. The reviewer said we didn't provide enough details on the demographic.
We have research questions for the explore analysis and the reviewer didn't accept research question (RQ) and believe all studies should use hypotheses.
We have clarified that pilot and main study are two independent samples in the first review round and added notes towards it in the manuscript. The reviewer still asked us whether the pilot study will impact the participants in the main study (I don't understand this question).
The reviewer said we have to have a screening question to exclude those who have never experienced a service failure in their life. First, this study has already been done. Second, whether they experienced it or not does not matter for our study as we used scenarios to described the service failure rather than let them recall their own experience.
From my understanding, only the 4th one can be explained （but is still very unprofessional), all other comments are not reasonable.
Can we write an appeal to editor or what to do?