I am reviewing conference submissions (specialized branch of engineering). One of them, although technically more interesting than some of the other submissions, is a typical case of "salami publishing". When looking into existing research on the topic during my review, I found two already published papers by the same authors on the same topic. The research in the published papers was more advanced: they cover method A tried on substrate B and successfully transferred to substrate C, while the conference abstract is only about method A on substrate B.
Is it OK to reject an (otherwise very good) entry because of preexisting publications on the same research? Should I inform the conference chair or just reject?