In the USA, college sports are popular, and colleges may offer scholarship based on athletic skills. Yet, universities spend significant money on sports, and nobody earns as well as the head of the sports team.
Considering that the universities are losing money on it, and it's not their core task, then why do they spend big money on sports? Who benefits, and how? Do all major universities have commercialised sports teams, or are there major exceptions of universities choosing not to take part?