I'm preparing for my (second round of) grad school applications, and as such I am (re) writing my Personal Statements and Statements of Purpose. I am already tailoring them to the specific school I intend to send them to - in the sense that I make sure to reference the correct school, their location, professors therein, etc. What I am wondering is, how much of my statement should be specifically written with this school in mind?
Currently, a large part of my statements are quite similar - these are my academic qualifications, this is the research I have done, this is what I learned, this is how it's applicable to my graduate interests, etc. In a 10 paragraph statement, only the first paragraph and last two paragraphs directly reference the university I am intending the statement for. Is this sufficient? Or should I be creating each statement from scratch and linking every element in it to the university I am applying to? Something in between?