My thesis title is : Important of user-generated contact in tourism decision making.
I am worried about my methodology. I am not sure what kind of data analysis that can I use.
I will use survey method. In my questionnaire, consist of 4 sections : Demographic, media habit of visitor, internet behavior of visitor, credibility of source information. For example, I will ask
-How do you rate the credibility of information from contents created by other users online? -Would you agree that information from other consumers on Internet is more reliable than advertising? -What us the most influential source of information when you are about to make a purchase? -How often do you post contents (rating, comments, picture, video....) on Internet about a purchase.
My questionaire is not Likert Scale.
So far, I only know I can use SPSS to analyse. But I really no idea at all what should I use to analyse. One type of analysis is enough for thesis?