I can't find an answer to this question anywhere. How do you properly cite an advertisement from a website online in APA formatting?

Is it just:

Company. (Year, Month Day of Ad Retrieval). Ad title [Advertisement]. Title of webpage. Name of website. Retrieved from URL

2 Answers 2


On top of the links shared by @nsinghs, you can also check University of Lincoln. Also, you can refer to this link that will create APA style citations for you based on the information you fill for an ad (the ad can be in a newspaper, in a magazine, online, or on TV/radio).


I found this from Columbia College, Vancouver, Canada. Look at their "Video Advertisement from YouTube Posted by Advertiser" section, I think it should be similar to a website advertisement.

Name of Company That Owns the Product. (Year, Month Day Posted). Name of advertisement [Advertisement]. Retrieved from URL

  • What should I do if the advertisement doesn't have a name? Apr 15, 2019 at 20:50
  • I am not sure, but assuming you are referring to a company regarding that product, shouldn't it just be the product name?
    – nsinghphd
    Apr 15, 2019 at 20:56
  • 1
    @PikachuIsCute You could try citing the ad’s file name if you can’t find a name for the advertisement campaign.
    – nick012000
    Apr 16, 2019 at 2:09

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