I'd like to propose the organization of a conference about mostly research related topics in the IT area (and probably a handful of business related topics as well). As an example, I like the assortment of topics presented during CppCon - I am thinking of a different scale, but something in that vein is my basic idea. I know that there are a lot of different conferences, but to be honest, I couldn't find one that covers the topics I'd like to propose.
I have to convince my upper management that organizing such a conference would be a good idea. As part of my pitch, I'm thinking of discussing pros (and possibly cons) of organizing a conference. Now here is my question - What should I mention as potential benefits a company might have from organizing such a conference?