Why not use the standard article entry type?
An article from a journal or magazine. Required fields: author, title, journal, year. Optional fields: volume, number, pages, month, note.
Seems like a magazine with articles from different authors to me. If you would want to cite from one of the articles in the magazine, e.g. the first one, it could simply be:
@article{Farronato2015,
author = {Farronato, C. and Levin, J.},
journal = {Global Investor},
number = {2},
pages = {06--13},
title = {{The rise of peer-to-peer businesses}},
volume = {15},
year = {2015}
}
Please make sure the citation info is correct before using it though. Quick googling seems to report more than one magazine called 'Global Investor'. Please note that I am also not familiar with this field at all.