(Asking this since similar themes have come up in a conversation with a friend)
So-and-so physics department has decided to start teaching more astrophysics classes, because they need more students. Astronomy with all its pretty pictures is supposed to attract students - certainly the general education classes that cater to students fulfilling their breadth requirements are very popular. The idea is to add several more astrophysics courses and offer undergraduates who take all of them a "concentration in Astrophysics", so their degrees say "Bachelor of Physics with concentration in Astrophysics".
The problem: in that particular city - or country, even - nobody is looking for astrophysics graduates. In fact after being subscribed to "astronomy" and "astrophysics" job advertisements for more than a year, I've only seen like two jobs with those keywords, and one of them had nothing to do with astronomy or astrophysics. One could still get a job leveraging the fact that astrophysics is "sort of" physics which is a quantitative discipline that teaches its graduates to think logically yada yada blah blah. But at that point, the astrophysics concentration seems pretty pointless.
How do you advertise a program knowing that its graduates will not be able to find jobs in that topic? What is a good response to "what do your graduates do after graduating?"