A few months ago a very well-known (and controversial) authority in my field published a theoretical model of a phenomenon that one of my collaborators addressed many years ago. Interestingly, the paper does not reference my collaborator's work at all, even though the authors of this new paper are well aware of it, and have carefully cited "around" it.
My initial response was not to respond, but then I noticed striking similarities between specific paragraphs in the paper and my collaborator's work. The authors reach the same conclusions as my collaborator, but using a model they have developed. Though it doesn't qualify as plagiarism, it annoys me when "new" ideas are proposed without crediting those who originally proposed them. Of course this happens all the time, but I have never been in a position to respond.
My question is how should I respond to this paper, and whether I should respond at all. My collaborator has ceased publishing in this field, and was not interested in responding (but wouldn't mind if I did). Otherwise I have had mixed responses from colleagues, everything from "it happens all the time", to suggesting that I write to the authors or the editor of the journal. Another point to consider is that the senior author is on the advisory board of the prestigious journal the paper was published in.