It is absolutely fair to expect the authors of survey and review papers to conduct a proper literature search of the field. Then they can either limit their scope in a way that excludes certain papers, or be prepared to respond to questions why they didn't reference them. Note that if the scope is limited they might be justified in leaving out your papers, but they should make it clear what their intended scope is.
Suggesting one's own papers during peer review is fine, assuming they're actually related, and not just an attempt to fish for citations. Austin Henley's recommendation to be upfront to the editor about which papers are yours is helpful here. You also want to be careful not to write a report that comes across as petty, e.g., "You didn't cite my paper X? Reject it is." Instead, I generally prefer phrasing my objections as questions: "Could the authors clarify why they didn't consider (list of papers)?" rather than demands: "The authors should cite these papers otherwise the manuscript can't be accepted".
This way it's up to the authors to convince me that what they're doing is reasonable. It's possible they have good reasons after all - maybe there is a sentence mentioning their scope that I somehow missed? If they can't provide a good reason, it is still a friendlier message, and allows them an easy way out. (The tactic is even more useful for technical issues, where it lets one avoid "the referee is wrong" responses.)