I am a beginner researcher in a relatively new area. I published two papers in a conference directly related to the general field of my research (the general field is Artificial Intelligence or AI). Still there is no major conference for the new area; only one workshop and several special editions in top journals. As I am progressing in my PhD thesis, I see I am becoming a self-citation researcher.
Although the new area is attracting more people within AI and other disciplines, I am worried about my research. My advisor is happy and enthusiastic about my work. The big names in my research are well recognized in the AI field in general. My question is how to get their attention to read and therefore cite my work?