A paper A has been published recently with a big publisher. The article is available as early access, but it is still in press, i.e. not yet assigned to a volume. In that paper, our paper B was cited, however, the reference in text and in the reference list is written completely wrong - to the point that other researchers would have a hard time finding B, or understanding who wrote B.
I contacted the authors of A, without getting a response. Is it appropriate to contact the editor of the journal that published A, and ask him/her to correct the mistake? What other action should be taken, if any?