I've got a rejection for my paper that was submitted to a high impact journal; after waiting 6 weeks instead of 4 normally it was rejected with only one referee comment 4 lines:
This study seems to be well done and the results are properly and concisely described. But, the paper is also nothing more than that...It is just the determination of some basic properties and a comparison of the calculated and measured ones. As such, the paper presents no new insights, new methodologies, or whatsoever... Hence, it must be concluded that the current study applies current measurement protocols in a correct way, but has no added value to the existing state of the art. Therefore, although I have hardly any small remarks on the paper, it does not meet the standards of the journal.
How should one react to such a review? Submit to another journal? The paper is about new material, so I don't agree the referee about the fact it has no added value to the existing state of art!!!!