How do I find research on strategies for recruiting students into undergraduate programs?
I am an assistant professor at a small comprehensive 4-year public institution. My department (chemistry) has implemented a new strategic plan. One of our principle action items involves recruiting more high school students to attend our institution with the intention in majoring in chemistry.
I know that research is conducted, probably at the institution level, on what recruitment strategies are successful in various disciplines. However, since my research background is in chemistry, I am not familiar with the resources to find this research.
I will start with this question: What journals and/or databases should I be reading and using? I know about the Chronicle of Higher Eduction. Which others are good resources?
Update: I would like to find relatively recent reports, preferably in peer-reviewed literature or published by not-for-profits. Strategies that use social media would be great. There is a nice study linked in Dan C.'s answer, but it is from April 2004, meaning the data likely predates Facebook.